1. Data we collect
  2. How we use personal information
  3. Legal grounds for processing
  4. Who we share personal data with and where they store it
  5. How we secure your personal information
  6. How long we keep your personal information for
  7. Your rights
  8. Third party links
  9. Cookies
  10. What are cookies
  11. Why use cookies
  12. Cookies we use
  13. How can I control cookies
  14. How can you contact us
  15. Changes to this privacy policy


Your privacy is important and in accordance with the General Data Protection Regulation we are transparent in what data we collect about you and how we use it. This privacy policy explains who we are, what personal data we collect from you through our interactions with you, via service provisions and through our websites and landing pages. It explains how we use that data and why the law allows us to.

For the purpose of the Data Protection Act 1998 (the Act), the data controller of this landing page is VDM Roofing LTD, 44 Syon Park Gardens, Isleworth, TW7 5NB (the Tradesman advertised on this landing page ( Both businesses referred to in this document as “we” or “us” are committed to protecting and respecting your privacy.

  1. Data we collect

We may collect and process the following data:

Information about you, such as your name, address, contact number, your business name, telephone number, email addresses and call recordings. Calls to the numbers on this page and associated pages will be recorded; you will be made aware of this prior to the call being connected to the Tradesman. If you do not wish for a call to be recorded you must terminate the call and contact the Tradesman via email.

Correspondence Information provided when filling in forms on our landing page and via telephone conversations with us. This includes information:

  • provided at the time of interacting with our landing page or requesting services;
  • if you contact us, we may keep a record of that correspondence in order to meet our contractual and legal obligations;
  • details of your visits to our landing page and emails received including, but not limited to, traffic data, location data, weblogs and other communication data; and
  • information may be collected using VDM tags, scripts and other code implemented on such properties, and (b) information contained in communications between you and the tradesman listed on this page offering services.

Information we obtain from other sources:

Cookies and similar technologies: We track your use of our landing page through cookies and other similar technologies so that we can provide important features and functionality on our landing page, monitor its usage, and provide you with a more personalised experienced. Please see our Cookie Policy for more information.


  1. How we use personal information

We process personal information in the provision of our services and for business-related purposes. We use information held about you in the following ways:

Information you give to us. We will use this information:

  • to carry out our obligations arising from any contracts or service agreements entered into between you and the Tradesman and to provide you with the information, products and services that you request from us;
  • to provide you with information about other goods and services we offer that are similar to those that you have enquired about;
  • to ensure that content from our landing page and services is presented in the most effective manner for you and for your computer;
  • to maintain our records and improve data accuracy;
  • to respond to enquiries, complaints and disputes; and
  • we listen back to call recordings to ensure the accuracy of your contact details, arranged appointments and services requested as well as for training and monitoring purposes.

Information we collect about you. We will use this information:

  • to administer our landing page and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • to track your usage of our landing page, communications, products and services;
  • for quality control and to conduct internal training. Monitoring and or recording of your communications including recording of calls, emails, text messages etc. may take place in accordance with UK law, and in particular for business purposes to ensure effective systems operation and in order to prevent or detect crime;
  • to conduct market research and analytics. We may analyse your personal data (potentially in combination with personal data relating to other customers) to better understand our customer base;
  • to allow you to participate in interactive features of our service, when you choose to do so;
  • as part of our efforts to keep our landing page safe and secure;
  • to contact you to discuss; make suggestions and recommendations to you and other users of our Landing Page about goods or services that may interest you or them.


  1. Legal Grounds for processing

Data protection law requires us to only process your personal data if we satisfy one or more legal grounds. The grounds that we rely on to process your information are as follows:

Necessary for the performance of contract

We will process your contact details, call recording details and information about you or any business you represent for the performance of the contract between you and the Tradesman. In particular, we rely on this legal ground to:

  • provide you with the products and services you have enquired about or requested;
  • communicate with you about the products and services that we provide to you or the business you represent, including to let you know about major changes to those products and services;
  • confirm your identity and verify the information you provide;
  • request payment; and
  • provide and improve customer service and support.

In certain circumstances, we also use your personal data only to the extent required in order to enable us to comply with our legal obligations including to detect, investigate and prevent fraud.

Legitimate business interests or those of a third party

If your interests, rights and freedoms are not overridden by our legitimate interests (which on balance, we consider to be true) then we may collect and use your data to:

  • provide you with products and services that are as useful and beneficial to you or the business you represent as possible, including by personalising our contact with you (using automated decision-making and profiling techniques) and making sure we tell you about all the offers that are relevant to you request or enquiry;
  • better understand our customer base so that we can improve our products and services and marketing activities (which could also benefit you);
  • develop and improve our Landing Pages to enhance your experience;
  • train our staff and clients so that we can provide you with a better customer service;
  • respond to any enquiries or complaints you have made, or deal with any dispute which may arise in the course of us providing our products and services to you; and
  • ensure effective operational management and internal administration of our business, document retention, compliance with regulatory guidance and exercise or defence of legal claims.


In certain circumstances, we process your personal data after obtaining your consent to do so for the purposes of:

  • sending you marketing communications about our products and services;
  • conducting marketing research.


  1. Who we share personal information with and where they store it

We may provide your personal data to:

  • our suppliers, services providers and sub-contractors including other companies in our group, who perform certain business services for us and act as “processors” of your personal data;
  • advertising networks that require the data to select and serve relevant adverts to you and others;
  • analytics and search engine providers that assist us in the improvement and optimisation of our landing pages; and
  • where applicable, to debt collection agencies for the purpose of collecting any monies due to us arising from a contract with you.

In addition, we may disclose your personal data:

  • if we are under a duty to disclose or share your personal data in order to comply with any legal or compliance obligation, or in order to protect the rights, property or safety of our business, our customers or others. This includes, in specific cases, exchanging information with other organisations for the purposes of fraud protection; and
  • to successors in title or replacement operators of all or part of our business.

We collaborate with third parties such as cloud hosting services, suppliers, and technology support located around the world to serve the needs of our business, workforce, and customers. The data that we collect from you may be transferred to, and stored at, processed at a destination outside the European Economic Area (“EEA”). The areas in which these recipients are located will vary from time to time, but may include the United States, and other countries whereVDM may, from time to time, use contractors. When we transfer personal information from the EEA to other countries in which applicable laws do not offer the same level of data privacy protection as in the UK, we take measures to provide an appropriate level of data protection. In other words, your rights and protections remain with your data. For example, we ensure that our suppliers and contractors comply with UK and EU data protection laws and use contractual clauses and other measures designed to ensure that the recipients of your personal information protect it.


  1. How we secure your personal information

We take data security seriously, and we use appropriate technologies and procedures to protect personal information. Our data protection policies and procedures and practices are in line with widely used European standards and are reviewed regularly and updated as necessary to meet our business needs, changes in technology, and regulatory requirements.


  1. How long we keep your personal information for

We retain your personal data for no longer than is necessary for the purpose(s) for which it was provided. This time period will vary between different types of data.

When determining the relevant retention periods, we take into account the following factors among others:

  • legal obligation(s) under applicable law to retain data for a certain period of time;
  • statute of limitations under applicable law;
  • potential or actual disputes; and
  • guidelines issued by relevant data protection authorities.

Otherwise, we securely erase your personal data from our systems when it is no longer needed.


  1. Your Rights

You have the right to:

  1. Be informed about how we use your personal data and your rights. This is why we are providing you with the information in this Privacy Policy.
  2. Request to see the personal data we hold about you. This includes the right to obtain a confirmation as to whether or not we process any of your personal data;
  3. Have your personal data corrected if it is inaccurate or incomplete.
  4. In certain circumstances you may have the right to be forgotten (i.e. to have your personally identifiable data deleted). In many cases we would recommend that we remove or restrict you from future communications, rather than delete your data;
  5. In certain situations you have the right to ask for processing of your personal data to be restricted because there is some disagreement about its accuracy or legitimate usage. We can still keep your data but may not use it further;
  6. Obtain and reuse your personal data in a structured, commonly used and machine-readable format in certain circumstances.
  7. Request that we do not process your personal data for direct marketing and that we will keep your contact details to ensure that no further contact is made;
  8. Object to our processing of your personal data if we are relying on legitimate interest as the lawful ground for processing; and
  9. In some cases the right to withdraw consent for processing (for example for direct marketing).


  1. Third party links

Our landing page may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies or for information collected by these third parties. Please check these policies before you submit any personal data to or use these websites.


  1. Cookies

Our landing page uses cookies to distinguish you from other users of our landing page. This helps us to provide you with a good experience when you browse our landing page and also allows us to improve our landing page. Cookies are used to store and manage user preferences, gather analytical and usage data, serve interactive content, deliver targeted advertising, for example.


  1. What are cookies?

A cookie is a small data file that is placed onto your computer or mobile device to automatically collect information about how a landing page, website or application is used; they help remember who you are and information about your visit. Cookies can help to display the information on a website or landing page in a way that matches your interests.

Cookies are widely used by online service providers to help the interaction between users and websites, landing pages and applications.Cookies set by the website owner (in this case, VDM) are called “first party cookies”. Cookies set by parties other than the website, landing page and/or application owner are called “third party cookies”.

Third party cookies enable third party features or functionality to be provided on or through the website or landing page (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognise your computer or device when it visits the website in question and also when it visits certain other websites, landing pages and/or applications.


  1. Why we use cookies

We use cookies for several reasons, they help to provide you with a good experience and also allow us to improve our landing page and services. By browsing our site, you are agreeing to our use of cookies.

We assign cookies to one of three categories, depending on their function and intended purpose: essential, performance analytics or marketing cookies.

In order for our site to operate, we require cookies for technical reasons; we refer to these as “essential” cookies.

We use “performance”, “analytics” and “marketing” cookies to improve the experience on our site by tracking the interests and preferences of our users. Third parties serve cookies through our landing page for analytics and other purposes. This is described in more detail below.


  1. Cookies We Use

VDM and our business partners use the following cookies:

Cookie Provider Type Expiry PurposE Info
Cookie Name Cookie Provider Cookie Type Cookie Expiry Cookie PurposE Cookie Info

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may serve cookies on your computer or mobile device to serve advertising through our site. These companies may use information about your visits to this landing page and other websites in order to provide relevant advertisements about goods and services that you may be interested in. The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details unless you choose to provide these.


  1. How can I control cookies?

You can manage and block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of this Landing Page.

If you’re not sure of the type and version of web browser you use to access the Internet:

For PCs: click on ‘Help’ at the top of your browser window and select the ‘About’ option

For Macs: with the browser window open, click on the Apple menu and select the ‘About’ option

Browser manufacturers provide help pages relating to cookie management in their products. Here are some of the more popular browsers (Please note that we are not responsible for the content of external websites):

Google Chrome

Internet Explorer

Microsoft Edge

Mozilla Firefox

Safari (Desktop)

Safari (Mobile)

Android Browser


Opera Mobile

For other browsers, please consult the documentation that your browser manufacturer provides.

Further resources

If you want to know more about cookies, here are some useful resources that provide detailed information about types of cookies and how you can manage them:


  1. How you can contact us

If you wish to talk to us about any of the above please drop us an email at

We may ask you for proof of your identity so that we can check that any information we disclose is only provided to the authorised party.

If you’re not satisfied with our response to any enquiry or complaint or believe our processing of your personal data does not comply with data protection law, you can make a complaint to the Information Commissioner’s Office (ICO) further details can be found on their website


  1. Changes to this Privacy Policy

This policy may be updated from time to time.

Any changes we make to this policy in the future will be posted on this page. Please check back frequently to see any updates or changes to our privacy policy.

Last updated 5 February 2020